He just is.
"I don't really work at it, I just try to have fun," the two-time NBA MVP said in an interview in Vancouver Friday. "It's fun for me to be creative and make people laugh." Nash's commercials for Vitaminwater showcase a deadpan delivery that would rival Steve Carell's.
"Me, Kobe, LeBron, we're in another stratosphere," Nash says into the camera in a hilarious parody of self-absorbed superstar athletes. "I'm just like you, but 10 times better."
The 36-year-old Phoenix Suns point guard brought his sense of humour to Vancouver to discuss his multi-faceted career that seems to expand into new ventures all the time. The Victoria native has a knack for marketing and advertising and spent three months interning at New York ad agency Deutsch Inc., two years ago.
Now, he and Deutsch executive Michael Duda have formed a new venture capital company -- Consigliere -- that will invest in startup companies in sports, technology and other sectors. "It's an exciting proposition because we're taking capital and not only backing it up with sound investment, but with advertising expertise," Nash said in an interview at the upscale downtown Vancouver sports club that bares his name. "We believe in investing in startups and then helping them nail the story about why their brand is so special."
Consigliere is the latest addition to a Nash business empire that includes fitness clubs (Steve Nash Fitness World), a film production firm (Meathawk), a vitamin company (One Bode), a social-media company (Apoko), and an ownership stake in the Major League Soccer-bound Vancouver Whitecaps.
